Marketing Analytics Software Market 2018 To 2026: Global Industry Size, Share, Growth, Trends, Analysis and Forecast| Credence Research

According to a new market research report published by Credence Research “Marketing Analytics Software Market (by Application – Social Media Marketing, Email Marketing, SEO Marketing, Pay Per Click Marketing, Display Marketing, Video Marketing and Content Marketing; by Deployment model – On-premises Deployment and Hosted Deployment; by End-users – Retail, Banking, Financial Services & Insurance (BFSI), Education, Healthcare, Manufacturing, Travel and Hospitality) Market – Growth, Future Prospects, and Competitive Analysis, 2018 - 2026”, the global Marketing analytics software market accounted to exhibit promising CAGR across the forecast period through 2018 to 2026.

Market Insights

The explosive growth of media, digital devices, and software applications have provided organizations with unprecedented opportunities with harvested data. Organizations are leveraging data to offer value addition for customers, increase their satisfaction, and enhance their experiences & loyalty. Marketing analytics has come to play a central role as it makes data-driven marketing more efficient and effective. Marketing analytics involves collection, management, and analysis of data to obtain insights into marketing performance, maximize the effectiveness of instruments for marketing control and optimize organization’s return on investment (ROI). With nearly half of the world population on the internet, increasing connectivity has created global change in strategic thinking & positioning and created multiple new approaches and opportunities. Ability of analyzing consumer preference, buying patterns and other important criteria determining the growth prospects of certain products or services makes marketing analytics software key to successful returns in today’s highly competitive environment.

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Overall Marketing analytics software market is segmented on the basis of application, deployment model and end-users. Marketing analytics software market is commanded by social media marketing primarily due to advanced internet technology and growing trend of applications including blogs, RSS and social bookmarking. Social media marketing analyzes social media sites to surge visibility on the internet and promote services and products. North America was the leading market for marketing analytics software in 2017, credited higher adoption for data-driven practices. In 2017, 42% of organization in North America is planning to increase the budget for big data solutions, while 48% plan to allocate more spending towards business intelligence, real-time customer and business analytics. Asia Pacific region has started to catch-up with rapid pace. Data and analytics capabilities moving rapidly towards the Asia Pacific region, especially towards highly adoptive markets such as China and India.

The world has become animated about advanced analytics not only because of data size but also potential of impact is big. Although the industry is in transition stage and facing the inevitable challenges to realize large-scale benefits, it is growing with rapid technological development and proving its vitality across the several industrial verticals.

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Table of Content

1. Preface
1.1. Report Scope and Description
1.1.1. Study Purpose
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Approach Adopted
1.3.4. Top-Down Approach
1.3.5. Bottom-Up Approach
1.3.6. Phase III – Expert Panel Review
1.3.7. Assumptions
1.4. Market Segmentation

2. Executive Summary
2.1. Global Marketing Analytics Software Market Snapshot, 2017 & 2026
2.2. Global Marketing Analytics Software Market, by Application type, 2017 (US$ Mn)
2.3. Global Marketing Analytics Software Market, by Deployment Model, 2017 (US$ Mn)
2.4. Global Marketing Analytics Software Market, by End-user, 2017 (US$ Mn)
2.5. Global Marketing Analytics Software Market, by Geography, 2017 (US$ Mn)

3. Market Dynamics
3.1. Overview
3.1.1. Global Marketing Analytics Software Market Value, 2016 – 2026 (US$ Mn)
3.2. Market Inclination Insights
3.3. Market Dynamics
3.3.1. Market Drivers
3.3.2. Market Restraint
3.4. Attractive Investment Proposition, by Geography, 2017
3.5. Market Positioning of Key Marketing Analytics Software Providers, 2017
3.5.1. Major Strategies Adopted by Leading Companies

4. Global Marketing Analytics Software Market, by Application type, 2016 – 2026 (US$ Mn)
4.1. Overview
4.2. Social Media Marketing
4.3. Email Marketing
4.4. SEO Marketing
4.5. Pay Per Click (PPC) Marketing
4.6. Display Marketing
4.7. Video Marketing
4.8. Content Marketing

5. Global Marketing Analytics Software Market, by Deployment Model, 2016 – 2026 (US$ Mn)
5.1. Overview
5.2. On-premises Deployment
5.3. Hosted Deployment

6. Global Marketing Analytics Software Market, by End-user, 2016 – 2026 (US$ Mn)
6.1. Overview
6.2. Retail
6.3. Banking, Financial Services & Insurance (BFSI)
6.4. Education
6.5. Healthcare
6.6. Manufacturing
6.7. Travel
6.8. Hospitality

7. North America Marketing Analytics Software Market Analysis, 2016 – 2026 (US$ Mn)
7.1. Overview
7.2. North America Marketing Analytics Software Market Value, 2016 – 2026 (US$ Mn)
7.3. North America Marketing Analytics Software Market, by Application type, 2016 – 2026 (US$ Mn)
7.4. North America Marketing Analytics Software Market, by Deployment Model, 2016 – 2026 (US$ Mn)
7.5. North America Marketing Analytics Software Market, by End-user, 2016 – 2026 (US$ Mn)
7.6. North America Marketing Analytics Software Market, by Country/Region, 2016 – 2026 (US$ Mn)
7.6.1. U.S.
7.6.1.1. U.S. Marketing Analytics Software Market, by Application type, 2016 – 2026 (US$ Mn)
7.6.1.2. U.S. Marketing Analytics Software Market, by Deployment Model, 2016 – 2026 (US$ Mn)
7.6.1.3. U.S. Marketing Analytics Software Market, by End-user, 2016 – 2026 (US$ Mn)
7.6.2. Rest of North America
7.6.2.1. Rest of North America Marketing Analytics Software Market, by Component, 2016 – 2026 (US$ Mn)
7.6.2.2. Rest of North America Marketing Analytics Software Market, by Deployment Model, 2016 – 2026 (US$ Mn)
7.6.2.3. Rest of North America Marketing Analytics Software Market, by End-user, 2016 – 2026 (US$ Mn)

8. Europe Marketing Analytics Software Market Analysis, 2016 – 2026 (US$ Mn)
8.1. Overview
8.2. Europe Marketing Analytics Software Market Value, 2016 – 2026 (US$ Mn)
8.3. Europe Marketing Analytics Software Market, by Component, 2016 – 2026 (US$ Mn)
8.4. Europe Marketing Analytics Software Market, by Deployment Model, 2016 – 2026 (US$ Mn)
8.5. Europe Marketing Analytics Software Market, by End-user, 2016 – 2026 (US$ Mn)
8.6. Europe Marketing Analytics Software Market, by Country/Region, 2016 – 2026 (US$ Mn)
8.6.1. U.K.
8.6.1.1. U.K. Marketing Analytics Software Market, by Application type, 2016 – 2026 (US$ Mn)
8.6.1.2. U.K. Marketing Analytics Software Market, by Deployment Model, 2016 – 2026 (US$ Mn)
8.6.1.3. U.K. Marketing Analytics Software Market, by End-user, 2016 – 2026 (US$ Mn)
8.6.2. Germany
8.6.2.1. Germany Marketing Analytics Software Market, by Application type, 2016 – 2026 (US$ Mn)
8.6.2.2. Germany Marketing Analytics Software Market, by Deployment Model, 2016 – 2026 (US$ Mn)
8.6.2.3. Germany Marketing Analytics Software Market, by End-user, 2016 – 2026 (US$ Mn)
8.6.3. France
8.6.3.1. France Marketing Analytics Software Market, by Application type, 2016 – 2026 (US$ Mn)
8.6.3.2. France Marketing Analytics Software Market, by Deployment Model, 2016 – 2026 (US$ Mn)
8.6.3.3. France Marketing Analytics Software Market, by End-user, 2016 – 2026 (US$ Mn)
8.6.4. Rest of Europe
8.6.4.1. Rest of Europe Marketing Analytics Software Market, by Application type, 2016 – 2026 (US$ Mn)
8.6.4.2. Rest of Europe Marketing Analytics Software Market, by Deployment Model, 2016 – 2026 (US$ Mn)
8.6.4.3. Rest of Europe Marketing Analytics Software Market, by End-user, 2016 – 2026 (US$ Mn)

9. Asia Pacific Marketing Analytics Software Market Analysis, 2016 – 2026 (US$ Mn)
9.1. Overview
9.2. Asia Pacific Marketing Analytics Software Market Value, 2016 – 2026 (US$ Mn)
9.3. Asia Pacific Marketing Analytics Software Market, by Component, 2016 – 2026 (US$ Mn)
9.4. Asia Pacific Marketing Analytics Software Market, by Deployment Model, 2016 – 2026 (US$ Mn)
9.5. Asia Pacific Marketing Analytics Software Market, by End-user, 2016 – 2026 (US$ Mn)
9.6. Asia Pacific Marketing Analytics Software Market, by Country/Region, 2016 – 2026 (US$ Mn)
9.6.1. China
9.6.1.1. China Marketing Analytics Software Market, by Application type, 2016 – 2026 (US$ Mn)
9.6.1.2. China Marketing Analytics Software Market, by Deployment Model, 2016 – 2026 (US$ Mn)
9.6.1.3. China Marketing Analytics Software Market, by End-user, 2016 – 2026 (US$ Mn)
9.6.2. Japan
9.6.2.1. Japan Marketing Analytics Software Market, by Application type, 2016 – 2026 (US$ Mn)
9.6.2.2. Japan Marketing Analytics Software Market, by Deployment Model, 2016 – 2026 (US$ Mn)
9.6.2.3. Japan Marketing Analytics Software Market, by End-user, 2016 – 2026 (US$ Mn)
9.6.3. India
9.6.3.1. India Marketing Analytics Software Market, by Application type, 2016 – 2026 (US$ Mn)
9.6.3.2. India Marketing Analytics Software Market, by Deployment Model, 2016 – 2026 (US$ Mn)
9.6.3.3. India Marketing Analytics Software Market, by End-user, 2016 – 2026 (US$ Mn)
9.6.4. Rest of Asia Pacific
9.6.4.1. Rest of Asia Pacific Marketing Analytics Software Market, by Application type, 2016 – 2026 (US$ Mn)
9.6.4.2. Rest of Asia Pacific Marketing Analytics Software Market, by Deployment Model, 2016 – 2026 (US$ Mn)
9.6.4.3. Rest of Asia Pacific Marketing Analytics Software Market, by End-user, 2016 – 2026 (US$ Mn)

10. Rest of the World Marketing Analytics Software Market Analysis, 2016 – 2026 (US$ Mn)
10.1. Overview
10.2. RoW Marketing Analytics Software Market Value, 2016 – 2026 (US$ Mn)
10.3. RoW Marketing Analytics Software Market, by Application type, 2016 – 2026 (US$ Mn)
10.4. RoW Marketing Analytics Software Market, by Deployment Model, 2016 – 2026 (US$ Mn)
10.5. RoW Marketing Analytics Software Market, by End-user, 2016 – 2026 (US$ Mn)
10.6. RoW Marketing Analytics Software Market, by Region, 2016 – 2026 (US$ Mn)
10.6.1. Middle East & Africa
10.6.1.1. Middle East & Africa Marketing Analytics Software Market, by Application type, 2016 – 2026 (US$ Mn)
10.6.1.2. Middle East & Africa Marketing Analytics Software Market, by Deployment Model, 2016 – 2026 (US$ Mn)
10.6.1.3. Middle East & Africa Marketing Analytics Software Market, by End-user, 2016 – 2026 (US$ Mn)
10.6.2. Latin America
10.6.2.1. Latin America Marketing Analytics Software Market, by Application type, 2016 – 2026 (US$ Mn)
10.6.2.2. Latin America Marketing Analytics Software Market, by Deployment Model, 2016 – 2026 (US$ Mn)
10.6.2.3. Latin America Marketing Analytics Software Market, by End-user, 2016 – 2026 (US$ Mn)

11. Company Profiles
11.1. Adobe Systems Inc.
11.2. Fair ISAAC Corporation
11.3. International Business Machines Corporation
11.4. Oracle Corporation
11.5. QLINK Technologies Inc.
11.6. Experian PLC
11.7. Harte Hanks, Inc.
11.8. Pegasystems Inc.
11.9. SAS institute Inc.
11.10. Teradata Corporation
11.11. Microsoft Corporation
11.12. Mckinsey & Company

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